Reception Theory
Reception Theory
Dominant Reading:
The dominant reading of the image is an advertisement that promotes Reebok trainers that are endorsed by 50 cent.
Negotiated Reading:
The negotiated reading of the image is that it creates the idea of no matter what background you are from, as log as you are able to take a chance, that allows you to be one step closer to success. This is further proven by 50 cent being a person from a tough background however he is now successful and that quote by 50 cent in the advertisement encapsulates his rise to success. Furthermore, 50 cent is famous with some teenagers/young adults looking up to him so if they see 50 cent endorsing a pair of trainers they are more likely to buy it but not only that but with 50 cent endorsing the product it creates the idea of success and self-drive to the viewer.
Oppositional Reading:
The oppositional reading of the image could lead to viewers thinking of badly of Reebok and the trainers because 50 cent has a criminal background which could mean that Reebok are promoting that as a good thing also it could to parents being annoyed because if their child look up to 50 cent who has a criminal background it could lead to thinking things such as gang related violence and robberies are cool.
Dominant Reading:
This advert promotes a type of cigarettes.
Negotiated Reading;
The cigarettes that are promoted are probably of could quality as they are thin which could lead to better affects when smoking it and by smoking it you are perceived as luxurious and higher class.
Oppostional Reading:
This advert is sexist and misogynistic as it objectifies women and creates the idea that a women should only be skinny and slim.
For the 50 cent it allows the viewer/audience to interpret in different ways however for the second advert it doesn't allow the viewer to interpret it in different ways as it makes a statement.
The dominant reading of the image is an advertisement that promotes Reebok trainers that are endorsed by 50 cent.
Negotiated Reading:
The negotiated reading of the image is that it creates the idea of no matter what background you are from, as log as you are able to take a chance, that allows you to be one step closer to success. This is further proven by 50 cent being a person from a tough background however he is now successful and that quote by 50 cent in the advertisement encapsulates his rise to success. Furthermore, 50 cent is famous with some teenagers/young adults looking up to him so if they see 50 cent endorsing a pair of trainers they are more likely to buy it but not only that but with 50 cent endorsing the product it creates the idea of success and self-drive to the viewer.
Oppositional Reading:
The oppositional reading of the image could lead to viewers thinking of badly of Reebok and the trainers because 50 cent has a criminal background which could mean that Reebok are promoting that as a good thing also it could to parents being annoyed because if their child look up to 50 cent who has a criminal background it could lead to thinking things such as gang related violence and robberies are cool.
Dominant Reading:
This advert promotes a type of cigarettes.
Negotiated Reading;
The cigarettes that are promoted are probably of could quality as they are thin which could lead to better affects when smoking it and by smoking it you are perceived as luxurious and higher class.
Oppostional Reading:
This advert is sexist and misogynistic as it objectifies women and creates the idea that a women should only be skinny and slim.
For the 50 cent it allows the viewer/audience to interpret in different ways however for the second advert it doesn't allow the viewer to interpret it in different ways as it makes a statement.
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