MIGRAIN: Industries - Cultural Industries
Cultural Industries
Hesmondhalgh discusses the way the cultural industries operate and explores their effect on audiences: “Of one thing there can be no doubt: the media do have influence.”
He points out that societies with profitable cultural industries (e.g. USA, UK) tend to be dominated by large companies, have minimal government regulation and significant inequality between rich and poor.
Do cultural industries reinforce these conditions?
The cultural industries: a risky business
Hesmondhalgh acknowledges that media companies are operating a risky business. There is no guarantee a creative product will be a success.
They offset this risk both creatively and through business structure. In terms of media products, they use stars, sequels and well-known genres.
In terms of business, they use vertical integration and diversification to spread their risk and maximise profit.
Hesmondhalgh: diversity in the media
1) The term ‘cultural industry’ refers to the creation, production, and distribution of products of a cultural or artistic nature.
2) Hesmondhalgh identifies that the societies in which the cultural industries are highly profitable tend to be societies that support the conditions where large companies, and their political allies, make money.
3) This happens because the cultural industry companies need to continuously compete with each other to secure audience members
4) Hesmondhalgh indentifies that the cultural industriesis complex and ambivalent.
5) Risk derives from the fact that audiences use cultural commodities in highly volatile and unpredictable ways – often in order to express the view that they are different from other people.
6) I think some media products are a form of artistic expression that the audience can consume and maybe take it in and adapt to the world of the media creators narrative. What I mean is, some media products are supposed to be non profit and because of this, the members of the audience can consume what they put out and they would share it with their friends and they would all be able to relate to each other and for example, quote from the media product and etc.
7) They follow what the regulators regulations are so they don't become censored.
8) I feel like the creative minds behind the media product really need to be awarded more for their work, no body thinks about the person who made the movie or film, until they have been recognized to put out more work that becomes more popular, only then, people know more and more about them. it's usually the media industry that gets most of the credit or company.
He points out that societies with profitable cultural industries (e.g. USA, UK) tend to be dominated by large companies, have minimal government regulation and significant inequality between rich and poor.
Do cultural industries reinforce these conditions?
Hesmondhalgh acknowledges that media companies are operating a risky business. There is no guarantee a creative product will be a success.
They offset this risk both creatively and through business structure. In terms of media products, they use stars, sequels and well-known genres.
In terms of business, they use vertical integration and diversification to spread their risk and maximise profit.
Commodification
Hesmondhalgh discusses commodification in the cultural industries (turning everything into something that can be bought or sold).
He suggests this creates problems on both the consumption and production side. For the production side, he points to certain areas of the cultural industries where people are not fairly rewarded.
Hesmondhalgh: diversity in the media
Hesmondhalgh has explored whether the cultural industries truly reflect the diversity of people and society.
Hesmondhalgh references Mosco (1996): “There is a difference between multiplicity – a large number of voices – and diversity – whether or not these voices are actually offering different things from each other.”
Despite their size, are the cultural industries dominated by a narrow range of values and ideologies?
1) The term ‘cultural industry’ refers to the creation, production, and distribution of products of a cultural or artistic nature.
2) Hesmondhalgh identifies that the societies in which the cultural industries are highly profitable tend to be societies that support the conditions where large companies, and their political allies, make money.
3) This happens because the cultural industry companies need to continuously compete with each other to secure audience members
4) Hesmondhalgh indentifies that the cultural industriesis complex and ambivalent.
5) Risk derives from the fact that audiences use cultural commodities in highly volatile and unpredictable ways – often in order to express the view that they are different from other people.
6) I think some media products are a form of artistic expression that the audience can consume and maybe take it in and adapt to the world of the media creators narrative. What I mean is, some media products are supposed to be non profit and because of this, the members of the audience can consume what they put out and they would share it with their friends and they would all be able to relate to each other and for example, quote from the media product and etc.
7) They follow what the regulators regulations are so they don't become censored.
8) I feel like the creative minds behind the media product really need to be awarded more for their work, no body thinks about the person who made the movie or film, until they have been recognized to put out more work that becomes more popular, only then, people know more and more about them. it's usually the media industry that gets most of the credit or company.
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