Persuasive Techniques
Advertising: Persuasive Techniques
1) Publicity is always about the future buyer. It offers him an image of himself made glamorous by the product or opportunity it is trying to sell. The image then makes him envious of himself as he might be. [...] The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others.
2) Referencing is when we subconsciously to lifestyles represented to us.
3) Marmite was founded by scientist Justus von Liebig in the 19th century. Marmite was invented by getting brewer's yeast and then making it concentrated and then bottling it making it consumable.
4) Marmite is owned by Unilever.
5) Marmite use the famous character Paddington Bear to appeal to families and younger children and also links to the idea of loving or hating as the parents would hate the film but the children would love it.
6) Pop-culture is generally recognized as a set of practices, beliefs, and objects that are dominant or ubiquitous in a society at a given point in time whereas High culture is the consumption patterns, mannerisms, beliefs, amusement, leisure activities, and tastes and preferences of a societies elite. This is shown by people liking or hating Marmite which shows how people have similar consumption patterns or opposing ones.
7) Marmite tries to show the audience as ‘enlightened, superior, knowing insiders’ to create the idea of that being their audience and audiences are likely to be like that if they indulge in eating Marmite.
8) Post-modernism is a late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories which used by Marmite to promote their audience and appeal new audiences.
3) Marmite was founded by scientist Justus von Liebig in the 19th century. Marmite was invented by getting brewer's yeast and then making it concentrated and then bottling it making it consumable.
4) Marmite is owned by Unilever.
5) Marmite use the famous character Paddington Bear to appeal to families and younger children and also links to the idea of loving or hating as the parents would hate the film but the children would love it.
6) Pop-culture is generally recognized as a set of practices, beliefs, and objects that are dominant or ubiquitous in a society at a given point in time whereas High culture is the consumption patterns, mannerisms, beliefs, amusement, leisure activities, and tastes and preferences of a societies elite. This is shown by people liking or hating Marmite which shows how people have similar consumption patterns or opposing ones.
7) Marmite tries to show the audience as ‘enlightened, superior, knowing insiders’ to create the idea of that being their audience and audiences are likely to be like that if they indulge in eating Marmite.
8) Post-modernism is a late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories which used by Marmite to promote their audience and appeal new audiences.
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