Advertising: end of unit index




1) Introduction: narrative in advertising
2) Advertising: persuasive techniques
3) Advertising: the representation of women in advertising
4) Advertising: Score case study and wider reading
5) Advertising: Maybelline case study and wider reading
6) Advertising: Gauntlett - Media, Gender and Identity reading and questions

Comments

Post a Comment

Popular posts from this blog

The death of print media

The death of print media 1) 30 years ago, the newspaper industry was successful however 30 years later its starting to decline. 2) The Independent has started to fall prey to the decline in the newspaper industry allowing it to be used further evidence and proof that the print industry is indeed dying. 3) The Independent was famous for supposedly being  " free from political bias, free from proprietorial influence". 4) Evgeny Lebdev states that " the ceasing of a printed version was a bold transition to a digital-only future." 5) Online newspapers make money through adverts in their website. 6) Simon Kelner stated that "For me, the power of the Independent came from  the variety of voices, the originality in its design and the iconoclastic  feel of the paper. It is very difficult to replicate that in digital form. And  it is even more difficult to do that with a paper like the Independent." 7) Fake news can be used by newsp...
Read more

Reception Theory

Image
Reception Theory Dominant Reading: The dominant reading of the image is an advertisement that promotes Reebok trainers that are endorsed by 50 cent.  Negotiated Reading: The negotiated reading of the image is that it creates the idea of no matter what background you are from, as log as you are able to take a chance, that allows you to be one step closer to success. This is further proven by 50 cent being a person from a tough background however he is now successful and that quote by 50 cent in the advertisement encapsulates his rise to success. Furthermore, 50 cent is famous with some teenagers/young adults looking up to him so if they see 50 cent endorsing a pair of trainers they are more likely to buy it but not only that but with 50 cent endorsing the product it creates the idea of success and self-drive to the viewer. Oppositional Reading: The oppositional reading of the image could lead to viewers thinking of badly of Reebok  and the trainers because 5...
Read more

Oh Comely Audience

Oh Comely Audience 1) Oh Comely introduces itself as " a powerful mix of words and pictures, stylishly presented and much loved by its readers. It provides an alternative to the ‘pile-it-high-sell-it-cheap’ aesthetic of mainstream magazines for young women, and this is why it has carved a loyal niche of fans. It is a breath of fresh air for a creative audience desperate to find something that speaks to them directly in an accessible, intelligent and interesting voice." 2) The print circulation and readership statistic is much less when compared to Men's Health magazine which is possibly able to sell hundred of thousand or millions whereas Oh Comely are able to reach thousands. 3) Oh  Comely is sold through independents and shops such as WHSmith and international outlets. 4) The possible target audience for Oh Comely is females that are between the age of 25 to 55 and tend to be middle class and upper class. 5) The pschographics which could be attrac...
Read more