Oh Comely Audience

Oh Comely Audience


1) Oh Comely introduces itself as "a powerful mix of words and pictures, stylishly presented and much loved by its readers. It provides an alternative to the ‘pile-it-high-sell-it-cheap’ aesthetic of mainstream magazines for young women, and this is why it has carved a loyal niche of fans. It is a breath of fresh air for a creative audience desperate to find something that speaks to them directly in an accessible, intelligent and interesting voice."

2) The print circulation and readership statistic is much less when compared to Men's Health magazine which is possibly able to sell hundred of thousand or millions whereas Oh Comely are able to reach thousands.

3) Oh  Comely is sold through independents and shops such as WHSmith and international outlets.

4) The possible target audience for Oh Comely is females that are between the age of 25 to 55 and tend to be middle class and upper class.

5) The pschographics which could be attracted to Oh Comely magazine may be Succeeders, Aspirers or Reformers.

6) I think that the social class classification of Oh Comely might be upper and middle class this is due to the magazine being a niche magazine and has been untouched by the mass market but also because it is sold in places that a person from a lower class might be interested in and even if they were, they wouldn't be interested in buying a niche magazine that is mostly unheard of.

7) I think that the readers of Oh Comely have probably graduated from places such as University because of the content that is included in the magazine which talks about issues and problems that people who are educated and are intelligent can understand.

8) The audience pleasure that are granted by Oh Comely  is that it isn't a stereotypical or normal woman magazine that doesn't sexualise or objectify women. Also, it uses women who can be seen as influencers and trying to make change included in it thus showing the main goal of the magazine.

9) The design of Oh Comely isn't one that is centred on commercial success but rather focuses on bring to light issues and problems that women face and how or what women are trying to prevent this issues.

10) I think that Oh Comely have been able to build a loyal audience because of the content that are included in the magazine but also makes the audience realise the main goal and purpose of the magazine and if they are able to understand then they are likely to be more loyal to the magazine. 

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