Year 12 Media exam: Learner response

Year 12 Media exam: Learner response]

1) WWW: This starts so well: excellent analysis, confident use of theory and terminology, clear reference to contexts. The challenge is simple - learn how to maintain that start over a two-hour exam.

EBI: Section B is massively dragging you down. You simply need to write much more and formulate an extended argument.

You need more specific references to the CSP products in places - textual analysis (particularly Section B)

Grade: 39-D

2) These are the points that I could have referred to in the exam :

Q1:
"Intertextuality: cover creates intertextual reference to King Kong stories/movies of 1950s

which engages audience using narrative."

"Conventions: cover lines create narrative enigma – “Those slimy rodents...”; “The 100

dames...”; “...bachelor girls run wild” etc."

Q2:
"Applying Gelfer – this is stage 1 masculinity (unconscious masculinity) and reflects the
thinking of the time."

"Evidence of the male gaze (Mulvey) with passive blonde female wearing revealing top
reflects male dominance of the time period. Media products typically represented men in a

hypermasculine way."

Q3:
"Protest song with cultural significance: slavery, 13th amendment, ‘black codes’, documenting
discrimination in society and mass incarceration, link to Selma (director/cinematographer),
civil rights movement. Use of floating black square motif to build on lyrical references."

"Billie Jean one of the archetypes of music video – a video that set the conventions of the

genre (Goodwin – music video theory)."

3): 

Q6 Number of paragraphs: 2

Q7 Number of paragraphs: 3

4) Capital reflects the global nature of London by showing one of its aspects such as multi-culturalism but also by using references that British people who primarily watch the BBC such as city bankers, increasing house prices and Polish workers. Furthermore, it includes issues and problems that can appeal to a global audience that would understand those problems such as immigration family problems and financial crises. 

Deutschland 83 reflects the global nature of the television industry through things such as being co funded by an international company. Also, Deutschland 83 garnered both critical and commercial success in both UK and US markets with it being the highest rated foreign language drama on Channel 4. Also, by it being on a streaming service with audience binge watching , it shows the change of the way audiences watch television.

5) Men’s Health magazine managed to retain a loyal audience despite the impact of digital media on traditional print industries through thing such as using a famous celebrity such as Vin Diesel to not only attract audiences but to make them more likely to trust the magazines as it makes it seem as though a multi-millionaire trust and uses the same advice included in the magazine. Also, Men's Health have been able to diversify into gym equipment and supplements thus making their brand survive and much stronger. Men's Health have been able to adapt to changing ideologies such as masculinity thus making them able to target the current audience rather than making them old-fashioned.