Media blog 1 (Mr Halsey)

Introduction to media index 1)  Media consumption audit 2)  Language: Reading an image - advert analyses 3)  Reception theory 4)  Semiotics: icons, indexes and symbols 5)  Genre: Factsheets and genre study questions 6)  Narrative: Factsheet questions 7)   Audience: classification - psychographics presentation 8)   October assessment learner response 9)   Audience theory 1 - Hypodermic needle/Two-step flow/U&G 10)  Audience theory 2 - Bandura and Cohen moral panic 11)   Audience theory: Media Effects factsheet 12 )  Industries: Ownership and Control 13)  Industries: Regulation 14 )  Industries: Hesmondhalgh - The Cultural Industries 15 )  Industries: Public Service Broadcasting 16)  Industries: Brand Values and Lines of Appeal 17)  Representation: Introduction - Taken trailer analysis 18)  Representation: Theory - MM article and application of theory 19)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article   20)   Representation: Feminist theory 21)  Janua

Ideology final tasks 1) The article talks about dystopian representation in a capitalist society such as the Hunger games. 2) The view shown of capitalism shown in Hunger Games portrays them as weird and eccentric but also very wealthy and rich which is contrasted with the other districts which are going through poverty which also creates the idea that people in a capitalist society don't care about the poor people and spend their money foolishly.  3) The media in the Hunger Game use a well-known and liked news anchor to present the Hunger Games to destroy the brutality and the fact that child are killing each other and replaces it with a sense of optimism and cheeriness. This makes the people watching the Hunger Games less likely to see the brutality and rather than seeing it through a human and empathetic perspective but rather see it as entertainment which subjugates the rest of the population and makes them less likely to rebel. They Live: 1) The articl

David Gauntlett and collective identity  1) A collective identity refers to individuals sense of belonging, ways that a person can have a collective identity is  age, gender, sexual orientation, ethnicity, culture, political ideas. One of the ways a person can have a collective identity is by participating in social activities, a person can develop a sense of belonging and an identity that goes beyond the person. 2) Food or cuisine, school life, job life and recreational activities. They all share a link which is something that the ordinary person has. 3) By showing things that were considered nostalgic before example the  rise of technology as something like that can have a big impact on society changing things that were common before leading to some people to wish for how thing used to be. 4) People are able to vice their opinions therefore making having a collective identity seem more wide spread. 5) New 6) Things that depend on a person and each person has a differ

Collective Identity and Representation Theory 1) You can link to what portray on social media. 2) Nike, Adidas, Sony, North face, Samsung 3) Yes as nowadays sine more things are able to be bought and have different price ranges making it easier for different demographics to afford it therefore making it more widespread. This can also be shown by how premium brands tend to have less but charge higher prices as they know their audience will buy it further proving style over substance is true. 4) Media saturation is the idea that things included in the media such as TV, films, radios have become more widespread and are further increasing as the rate of technology, this can be shown i streaming services and music streaming services. 5) Not really since I'm not active on social media. 6) No, as it feels as an invasion of privacy.

Representation  1) Men, women, Europeans 2) Men is dominant due to them being seeing as fighting and doing the action. Women is dominant as they make it seem as they need men to rescue and Europeans is alternative as Europeans are usually the good guys and muslims or other minorities are made to be the villains. 3) That the girl that got kidnapped father is a protective ma who is willing to go to any lengths to protect his daughter. 4) It can alienate audiences as they portray stereotypes different to what the audience would have experienced. 5) Mainstream film and television texts such as Taken so often use stereotypes because they want to be able to relate with the audience and want them to be attracted to their movie or television text. They also want to do this so things make sense for the audience.

Cultural Industries Hesmondhalgh   discusses the way the cultural industries operate and explores their effect on audiences: “Of  one thing there can be no doubt: the media do have influence.” He points out that societies with profitable cultural industries (e.g. USA, UK) tend to be dominated by large companies, have minimal government regulation and significant inequality between rich and poor. Do cultural industries reinforce these conditions? The cultural industries: a risky business Hesmondhalgh  acknowledges that media companies are operating a risky business. There is no guarantee a creative product will be a success. They offset this risk both creatively and through business structure. In terms of media products, they use stars, sequels and well-known genres. In terms of business, they use vertical integration and diversification to spread their risk and maximise profit. Commodification Hesmondhalgh discusses commodification in the cultural industries (turni

Ownership and control Conglomerate ownership: A conglomerate is a large company composed of a number of smaller companies (subsidiaries). A media conglomerate, or media group, is a company that owns numerous companies involved in creating mass media products such as print, television, radio, movies or online. Examples include Comcast, 21st Century Fox or Disney. Vertical integration: Vertical integration is when a media company owns a range of businesses in the same chain of production and distribution.  For example, a company might own the film studio that makes a film, the distributors that sell it to cinemas and then the movie channel that premieres it on TV. Vertical integration allows companies to reduce costs and increase profits – but it is not always successful if the parent company lacks expertise in certain areas. Horizontal integration: Horizontal integration is when a media company owns a range of different media companies that are largel

Ideology and binary opposition 1) Examples of binary opposition from the clip are: Immigrant vs Residents Ruling Elite vs Working class Employed vs Unemployed  This can be shown in Nigel Forage saying how immigrants are affecting the residents that are born into the country but Russel Brand contradicts this by stating how the ruling elite have far advantages and privileges which can be shown their wealth. 2)  Ideologies that are stated in this clip are immigrants affecting jobs but also the amount of land that people are able to live in. Also, immigrants have increased the population from a large amount causing the general population which was around 55 million increasing to around 60 million. However, Russel Brand believes that the ruling elite is to blame for the problems that the country is facing and things such as bankers having a large increase of money and not having a cap or limit to prevent the amount of wealth they have. Another ideology Russel Br