Media blog 1 (Mr Halsey)

Advertising assessment: Learner response 1) WWW: This is a massive step forward : a really impressive assesssment that should be higher than a C based on Q1 and Q2. You've clearly revised the material and written in depth and detail. Well done! EBI: You need to add consistency/stamina across the whole paper. In Q3 you lose your way and the second half of the essay feels like you're not sure on  your point. You lack focus on the question too. Planning will help with this - it's essential for 20+ mark questions. When using theory, make sure you apply it to the text. A couple of time you mention Butler but not how her ideas are reflected in the product. 2) "Female desire – woman as active sexual agent, empowered sexuality (third-wave feminism, McRobbie). Arguably reflects a changing representation of women post-1980s." 3) I would rate my revision and preparation a 6. 4) For Question 1, I should have included things such as facial expressio

1)  Introduction: narrative in advertising 2)  Advertising: persuasive techniques 3)  Advertising: the representation of women in advertising 4) Advertising: Score case study and wider reading 5)  Advertising: Maybelline case study and wider reading 6) Advertising: Gauntlett - Media, Gender and Identity reading and questions

Gender, Identity and advertising 1) The view of  " decline of tradition" is show in the view of traditional masculinity in which men were portrayed as tough and strong and emotionless and being the bread makers in the household. The Score Hair cream advert from 1967 promotes the idea of male superiority and people from that time would have the tough and strong view of masculinity. However, the Maybelline advert shows a gay man and doesn't fall under the view of traditional masculinity thus showing the decline of tradition as representations have changed over a span of many years. Also one of the examples given by David Gauntlett to shown the decline of tradition is that the traditional view of a women used to be a housewife  or low-status worker but now that has changed and evolved to the " by the feisty, successful 'girl power' icons." Another examples shown is that ideals that are associated with masculinity such as of  toughness, stubbor

Maybelline case study and wider reading The Boss Life Analysis: Narrative and genre - Both media influencers are seen as finding a suitcase of golden   masacara, this causes them to change into different clothes and the setting also looks different after finding the suitcase. The narrative theories that this is based of is action and enigma codes. Furthermore, the idea of the suitcase that is full of the product links to the idea of a pot gold. Cinematography - The cinematography used in the scene include city view to create the idea of it being modern and trendy however this city view is changed when the product is introduced changing from a blue colour to gold. The gold colour is used to emphasise how the product is luxurious therefore making the viewer think highly of the product and the Maybelline brand. One of the camera shots used in the advert is a swooping hand-held shot to emphasise the change of the costume of the two people and how the area has changed from blu