Reception Theory Dominant Reading: The dominant reading of the image is an advertisement that promotes Reebok trainers that are endorsed by 50 cent. Negotiated Reading: The negotiated reading of the image is that it creates the idea of no matter what background you are from, as log as you are able to take a chance, that allows you to be one step closer to success. This is further proven by 50 cent being a person from a tough background however he is now successful and that quote by 50 cent in the advertisement encapsulates his rise to success. Furthermore, 50 cent is famous with some teenagers/young adults looking up to him so if they see 50 cent endorsing a pair of trainers they are more likely to buy it but not only that but with 50 cent endorsing the product it creates the idea of success and self-drive to the viewer. Oppositional Reading: The oppositional reading of the image could lead to viewers thinking of badly of Reebok and the trainers because 5...
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