Daily Mail case study
Daily Mail case study
1) The front page stories on the September 21st edition of the Daily Mail is a news story about Meghan Markle and the other one is Theresa May trying to get strike a deal which allows the UK to leave the EU.
2) Meghan Markle, EU deal.
3) The front cover has been split into two stories covering Meghan Markle and EU deal. The part that is focusing on Meghan Markle uses a Sans Seriff font and is coloured in purple which has connotations relating to royalty which links to Meghan Markle as she is royalty herself. It also has a picture of Meghan Markle and her mother both appearing to be happy and smiling which gives a positive image towards the both of them. It also shows how the Daily Mail wants the audience to think a certain way when it comes to reading the news story on Meghan Markle as they use positive images which makes the audience think a certain way when reading the news story. The second news story about the EU deal uses black and white and uses a Seriff font which creates a serious tone. The text is big which makes it more likely for the news story to catch the attention of the reader. The EU deal news story is hard news as it focuses on politics and important on going events whereas the Meghan Markle news story is soft news as it seems to focus on a "celebrity" and their lifestyle.
Narrative is used by the Daily Mail by including an image of Meghan Markle and her mother. The use of the image creates a narrative based on what the reader sees in the image. So if they see them both smiling, it creates a narrative in the readers mind. This is also helped by the caption or title of the news story which is "Meghan's adoring look for Doria that says Mum's now one of the Firm, too". This makes the reader think that Meghan Markle's is also involved in the ongoing narrative of Meghan Markle's involvement in the royal family.
Stereotypes are subverted as the front page is of a royal family member that is a person of colour which can subvert stereotypes as when people think of the royal family they think of a person of white colour. The audience is positioned to think positively about Meghan Markle as they include a picture of her smiling abut also the caption states that " Meghan's adoring look" which would make the reader think positively about her.
The Daily Mail (1):
1) The history of the Daily Mail was that it was "established by Alfred Harmsworth, 1st Viscount Northcliffe, in 1896. Harmsworth was responsible for the rise of popular press. Harmsworth wanted to introduce a new style of journalism aimed at the working classes, focusing on sensational topics."
2) The news content that features in the Daily Mail is that it reflects societal changes of the time such as the Elemental Education Act which was established in 1870.
3) The mode of address is the use of textual features which is used by print media. The mode of address also needs a fictional image of the target audience to be created by the producer. The Daily Mail's mode of address is adults that are aged 65 and above and are in the demographic of ABC1(C2).
4) The techniques that are used by the Daily Mail to attract and retain readers are:
Stereotypes are subverted as the front page is of a royal family member that is a person of colour which can subvert stereotypes as when people think of the royal family they think of a person of white colour. The audience is positioned to think positively about Meghan Markle as they include a picture of her smiling abut also the caption states that " Meghan's adoring look" which would make the reader think positively about her.
The Daily Mail (1):
1) The history of the Daily Mail was that it was "established by Alfred Harmsworth, 1st Viscount Northcliffe, in 1896. Harmsworth was responsible for the rise of popular press. Harmsworth wanted to introduce a new style of journalism aimed at the working classes, focusing on sensational topics."
2) The news content that features in the Daily Mail is that it reflects societal changes of the time such as the Elemental Education Act which was established in 1870.
3) The mode of address is the use of textual features which is used by print media. The mode of address also needs a fictional image of the target audience to be created by the producer. The Daily Mail's mode of address is adults that are aged 65 and above and are in the demographic of ABC1(C2).
4) The techniques that are used by the Daily Mail to attract and retain readers are:
- bribery
- newness
- longevity
- ease of use
- inexpensive
- luxury
- exaggeration
- repetition
- comforting
5) The Daily Mail's editorial stance is Conservative as they have recently supported the party in the general elections. They also are pro-Brexit and have a stance that supports traditional Britishness.
6) When compared to the rest of the UK's newspapers, it seems as though the Daily Mail has the most far-right wing readers of any of the newspapers and has one of the least left-wing readers.
7) The Daily Mail is "often critical of the BBC, seeing it as an institution biased to the left."
8) The controversies that have followed the Mail communist Richard Littlejohn are:
- Death of Lucy Meadows
- Asian hopscotch lessons
- Jack Monroe
- Attitude toward homosexuality relate
- Disabled protester
- Ethnic minority jobs
- Tom Daley
The Daily Mail (2):
1) The Daily Mail changed the UK newspaper industry through employing shorter boxes of information which means that the news was presented with shorter articles with clear headlines.
2) The Inverted Pyramid was a "method, first developed as a result of the need to communicate quickly via telegrams, was used in newspapers as it offered effective communication of the product – the news. This increased the popularity of the paper, as the newly literate lower middle classes engaged with the new style of journalism."
3) The Daily Mail is owned by the British Media company DMGT. DMGT publish other titles such as the Daily Mail, Mail on Sunday, Mail Online.
4) Dacre supported "liberal politics covering student sit-ins, gay rights and drug use." as a result his ideological position might be more liberal, left-winged.
5) Dacre states when talking about the BBC, "The corporation has all but seen off ITV’s news services, both nationally and locally, has crippled commercial radio, is distorting the free market for internet newspapers and now, with its preposterous proposal for 65 ultra-local websites, is going for the jugular of the local newspaper industry."
6) The editor is important as the way information is presented will impact the circulation and revenue that are generated.
7) Tim Adams states that Dacre is the most dangerous man in Britain because of his power and influence when it comes to publishing the news but also because he appears to affect the way news is presented.
8) "The Mail appeared anxious to relegate his shouted rage against the perceived evils of multicultural Britain to a side-issue, however. He was, their report emphasised, just a “loner with a history of mental illness”. "
9) "The following day it reported that the police were investigating primarily not Mair’s far-right links in the targeting of Jo Cox for her pro-immigration views, but failures in the social services that led to his depression going untreated."
10) "He added that perhaps his new editor did not share that distinction and occasionally went too far. “Sometimes I think Paul would like to tow England out into the middle of the Atlantic,” he observed. Twenty-five years on, the moorings are being released, and Dacre appears ready to set sail."
2) The Inverted Pyramid was a "method, first developed as a result of the need to communicate quickly via telegrams, was used in newspapers as it offered effective communication of the product – the news. This increased the popularity of the paper, as the newly literate lower middle classes engaged with the new style of journalism."
3) The Daily Mail is owned by the British Media company DMGT. DMGT publish other titles such as the Daily Mail, Mail on Sunday, Mail Online.
4) Dacre supported "liberal politics covering student sit-ins, gay rights and drug use." as a result his ideological position might be more liberal, left-winged.
5) Dacre states when talking about the BBC, "The corporation has all but seen off ITV’s news services, both nationally and locally, has crippled commercial radio, is distorting the free market for internet newspapers and now, with its preposterous proposal for 65 ultra-local websites, is going for the jugular of the local newspaper industry."
6) The editor is important as the way information is presented will impact the circulation and revenue that are generated.
7) Tim Adams states that Dacre is the most dangerous man in Britain because of his power and influence when it comes to publishing the news but also because he appears to affect the way news is presented.
8) "The Mail appeared anxious to relegate his shouted rage against the perceived evils of multicultural Britain to a side-issue, however. He was, their report emphasised, just a “loner with a history of mental illness”. "
9) "The following day it reported that the police were investigating primarily not Mair’s far-right links in the targeting of Jo Cox for her pro-immigration views, but failures in the social services that led to his depression going untreated."
10) "He added that perhaps his new editor did not share that distinction and occasionally went too far. “Sometimes I think Paul would like to tow England out into the middle of the Atlantic,” he observed. Twenty-five years on, the moorings are being released, and Dacre appears ready to set sail."
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