MailOnline case study
MailOnline case study
1) "Baby-faced joyrider, 18, who at 5ft 2in was barely able to see over the steering wheel as he posed in a £200,000 Rolls-Royce is jailed for four years for mowing down a policeman"- Soft news
"Chip shop owner is arrested over the death of his wife who died after being covered in boiling oil at their village takeaway"- Hard news
"Kate's time to shine: How the Duchess of Cambridge is asserting herself as a future Queen consort now Meghan's taken over as 'princess in training' - and her newly fashion-forward wardrobe is just the start"- Soft news
"Benefits cheat magistrate who claimed she could barely walk only to be caught strolling round a shopping centre and dancing at wedding is jailed for nine month"- Soft news
"France launches nationwide probe into 'excessive' number of babies born with mysterious deformities"- Hard news
2) The celebrity content shown talks about:
Katie Price
Brian Cox
Meghan Markle
Sean Walsh
Jennifer Lopez
3) "Katie Price returns to social media after seven weeks as she celebrates Halloween with her children Bunny and Jett... one day after postponing bankruptcy by a month"
4) Most of the stories that are shown seem to be related to gossip whereas the Daily Mail appears to focus on serious topics
5) Daily Mail keeps users on the website by showing and allowing a large amount of stories for them to read. They also make the news stories appear on the left hand side so they are able to glance and see if they want to read it.
Guardian column:
1) "The Mail, in a mammoth editorial, declares that the Guardian knows that Katie Hopkins “has nothing to do with the Daily Mail, but works for Mail Online"
2) "The Sun’s website is pure Bun. The Mirror’s is a sprightly extrapolation of the print version. Both are forerunners of what may transpire if print dies a lingering death and all we have left is the online memory."
3) "Daily Mail/Mail Online top with 31.1 million UK readers a month: 9.1 million print, 7.7 million on PC and 22.7 million via mobile; with the Sun just behind on 28.8 million; and the Mirror third with 26.1 million."
4) Maybe not as they both appear to be owned by the same company meaning that their views might be related and linked.
5) The Daily Mail is one of the most popular newspapers in the UK so as a result they might have enough of an audience to not close and some of their readers might not use the internet so they might depend or use the Daily Mail to get their news.
1) Political, economic and journalistic
2) Fewer journalists with more space to fill in less time which leads to a greater use of unattributed rewrites of press agency or public relations material.
3) Daily Mail might help democracy and serve the public through posting news story about the current state of the country and important issues that are ongoing in the world.
4) Infotainment is broadcasting material that is intended both to entertain and to inform. The Daily Mail might do this but only when it comes to things like gossip or soft news.
5) The internet has empowered audiences as they are now able to voice and show their opinions and aren't just consumers that are there just to recieve information.
1) Curran and Seaton state the relationship of mass media power to society and how their control is exercised over the media.
2) Conglomerates
3) The fact sheet suggests that the growth of the press was then followed by an increase in concentration of ownership.
4) Daily Mail invested heavily in developing MailOnline because it had the potential to be bigger than the Daily Mail.
5) MailOnline reflects the idea of newspapers as a conversation through providing a communal voice and adapting the way newspapers use language in order to compete for the voice.
6) "The digital Daily Mail publishes around 1000 stories, but 10,000 pictures."
7) Martin Clarke states the success of the website by covering the news the audience need to know the stories that are amazing, light or big.
8) Readers are in control of their digital content as the readers decide what they're interested in, the stories on the homepage are there because of high-click count.
9) The priority for stories on the homepage for MailOnline is whichever stories get clicked on the most.
10) The view of clicks might be a negative things as it might push stories that aren't important to the front which might not be the case or stories that should be on the front. Also, things like click-bait might start to be used as a way of getting viewers to click on the stories more.
2) "The Sun’s website is pure Bun. The Mirror’s is a sprightly extrapolation of the print version. Both are forerunners of what may transpire if print dies a lingering death and all we have left is the online memory."
3) "Daily Mail/Mail Online top with 31.1 million UK readers a month: 9.1 million print, 7.7 million on PC and 22.7 million via mobile; with the Sun just behind on 28.8 million; and the Mirror third with 26.1 million."
4) Maybe not as they both appear to be owned by the same company meaning that their views might be related and linked.
5) The Daily Mail is one of the most popular newspapers in the UK so as a result they might have enough of an audience to not close and some of their readers might not use the internet so they might depend or use the Daily Mail to get their news.
1) Political, economic and journalistic
2) Fewer journalists with more space to fill in less time which leads to a greater use of unattributed rewrites of press agency or public relations material.
3) Daily Mail might help democracy and serve the public through posting news story about the current state of the country and important issues that are ongoing in the world.
4) Infotainment is broadcasting material that is intended both to entertain and to inform. The Daily Mail might do this but only when it comes to things like gossip or soft news.
5) The internet has empowered audiences as they are now able to voice and show their opinions and aren't just consumers that are there just to recieve information.
1) Curran and Seaton state the relationship of mass media power to society and how their control is exercised over the media.
2) Conglomerates
3) The fact sheet suggests that the growth of the press was then followed by an increase in concentration of ownership.
4) Daily Mail invested heavily in developing MailOnline because it had the potential to be bigger than the Daily Mail.
5) MailOnline reflects the idea of newspapers as a conversation through providing a communal voice and adapting the way newspapers use language in order to compete for the voice.
6) "The digital Daily Mail publishes around 1000 stories, but 10,000 pictures."
7) Martin Clarke states the success of the website by covering the news the audience need to know the stories that are amazing, light or big.
8) Readers are in control of their digital content as the readers decide what they're interested in, the stories on the homepage are there because of high-click count.
9) The priority for stories on the homepage for MailOnline is whichever stories get clicked on the most.
10) The view of clicks might be a negative things as it might push stories that aren't important to the front which might not be the case or stories that should be on the front. Also, things like click-bait might start to be used as a way of getting viewers to click on the stories more.
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