Media blog 1 (Mr Halsey)

1)  Men's Health - Audience 2)  Men's Health - booklet blog summary 3)  Men's Health - Representation journal article and questions 4)  Magazine production task - learner response 5)  Men's Health - Industries and the impact of digital media 6)  Oh Comely - Audience 7)  Oh Comely - Close-textual analysis 8)  Oh Comely - Representation 9)  Oh Comely - Industry case study 10)  End of Year 1 exam - learner response

Men's Health CSP analysis 1) Media Language -Winning formula – well established front cover conventions. Central image, cover lines, masculine colour scheme, mix of serif and sans serif typefaces. -Vin Diesel a strong central image – pose very deliberate to emphasise body shape. Delivering what Men’s Health readers expect. -Design emphasises value of offering – packed front cover suggests huge amount of content. Cover lines with ‘127’and ‘103’ also suggests a wealth of information inside. -Audiences feel part of the magazine, are rewarded for their knowledge and have their expectations met. Media Industries -Decline in print due to rise in new/digital media. -Men’s Health declined sharply but has come back up slightly (settled at 180,000 circulation). -Diversification has strengthened Men’s Health brand with move into home gym equipment and supplements. -Digital platforms offer a slightly different version of the brand to retain and expand audience – more ‘cl...

Year 12 Media exam: Learner response] 1) WWW: This starts so well: excellent analysis, confident use of theory and terminology, clear reference to contexts. The challenge is simple - learn how to maintain that start over a two-hour exam. EBI: Section B is massively dragging you down. You simply need to write much more and formulate an extended argument. You need more specific references to the CSP products in places - textual analysis (particularly Section B) Grade: 39-D 2) These are the points that I could have referred to in the exam : Q1: "Intertextuality: cover creates intertextual reference to King Kong stories/movies of 1950s which engages audience using narrative." "Conventions: cover lines create narrative enigma – “Those slimy rodents...”; “The 100 dames...”; “...bachelor girls run wild” etc." Q2: "Applying Gelfer – this is stage 1 masculinity (unconscious masculinity) and reflects the thinking of the time." ...

Oh Comely Industry 1) Iceberg was set up because they believe in the power of the printed word and of the owners believes that lots of magazines have given up on their readers. 2) The mission statement for Iceberg is: It's all about the audience. Chase the work, not the money. Compromise isn't our friend. We will always make time for ideas. We are stronger when we work with others. We want good people to work in a good place. Every year we will help a cause that matters. We believe in a thing called Print. 3) Oh Comely and Simple Things. 4) Both magazines are focused on creative people and wanting to make things or talk about things that are likely to attract people who are creative. They also use a simplistic font and use minimal typography and captions for the magazine. 5) Hearst UK is a conglomerate whereas Iceberg is much smaller which has fewer workers. Hears UK publish more than 100 magazines whereas Iceberg Press only publishes 2 maga...

Oh Comely Representation 1) The representations in Oh Comely show things such as female rights activist that are doing different types of bring to light and issues and problems that women face. 2) Examples of race, ethnicity and nationality can be shown by the Somalia women that is speaking out against Female Genital MutilationT. 3) One of the representations that can be found of women and femininity is an empowering representation. 4) As the core audience of the magazine is women and the magazine focuses on issue that women face. 5) Oh Comely could be an example of fourth wave feminism as they are able to speak out against things like sexism and misogyny. 6) The feature uses binary opposition between male and female to create a dominant reading of difference and opposites. 7) The feature "More Than Gender" shows a transgender that changed from woman to man and then man to woman which shows according to Judith Butler that gender is a performance...

Oh Comely close-textual analysis 1) The type faces on the front of the magazine show that this isn't a magazine that is focused selling a large amount of magazines but rather focus on dealing on issues and problems that women face. 2) The words under the title show that the magazine is focused on targeting and addressing a female audience. 3) The cover lines are short and to an extent ambiguous making the reader more likely to continue on reading the magazine in order to get the answers to the questions. 4) The central image shows a woman with minimal make-up, wearing full clothing and also has a sense of gender fluidity as the woman's feminine features aren't completely focused on. 5) A representation of gender that can be show by the magazine is gender fluidity as it has hard to discern on whether the woman has feminine features. Feature: Speaking Out 1) The headline states "Power and poise, Words of  hard-won wisdom and Surprisingly  s...

Oh Comely Audience 1) Oh Comely introduces itself as " a powerful mix of words and pictures, stylishly presented and much loved by its readers. It provides an alternative to the ‘pile-it-high-sell-it-cheap’ aesthetic of mainstream magazines for young women, and this is why it has carved a loyal niche of fans. It is a breath of fresh air for a creative audience desperate to find something that speaks to them directly in an accessible, intelligent and interesting voice." 2) The print circulation and readership statistic is much less when compared to Men's Health magazine which is possibly able to sell hundred of thousand or millions whereas Oh Comely are able to reach thousands. 3) Oh  Comely is sold through independents and shops such as WHSmith and international outlets. 4) The possible target audience for Oh Comely is females that are between the age of 25 to 55 and tend to be middle class and upper class. 5) The pschographics which could be attrac...

Magazines: Industries and Men's Health 1)  " Hearst Communications, often referred to simply as Hearst, is an American mass media and business information conglomerate based in New York City.  Hearst owns a wide variety of newspapers, magazines, television channels, and television stations  ." 2)  "the San Francisco Chronicle, the Houston Chronicle, Cosmopolitan, Esquire, 50% of broadcasting firm A&E Networks,[4] and 20% of the sports broadcaster ESPN" these are the media industries and brands that make up the Hearst conglomerate company. 3) £10.8 billion in 2016 4) The magazine brands that are under Hearst UK publishing is Cosmopolitan, Esquire and Woman's Health. 5) James Wildman's plan for Hearst UK is to "grow share in print to stem decline, accelerate growth in digital, diversify revenues through events and partnerships, and look at acquisitions." 6) The percentage of ad declines consumer magazines are faci...

Men's Health magazine 1) "Men’s Health is the biggest-selling men’s lifestyle  magazine, both in the UK and worldwide. It’s success is built on a winning editorial formula which combines visually-engaging health, well-being and nutrition features with premium content covering  fashion, grooming, watches, tech and travel." 2) By using things like "fashion, grooming, watches, tech and travel" which are associated with traditional masculinity therefore making the viewer feel as though they are a "man" if they read the magazine. 3) In "Circulation Total ABC" Men's Health has more than GQ and EQ and "Readership Total Men" Men's Health has more the EQ and GQ and  and Reader Ship  ABC1 Men and ABC Men's Health Magazine has more than EQ and GQ. 4) "Circulation is a count of how many copies of a particular publication are distributed. Readership is an estimate of how many readers a publication has." 5...

Men's Health Representations 1) Men's health magazine can be defined as a lifestyle magazine due to them using things like topic concerning men which catches the attention of the male audience of consumers. 2) Advertising is significant in helping to shape masculine identity by showing products that make it seem as though that if you were to buy it, it would make you seem more masculine. This causes something called "high spending". 3) These ideas can be linked to David Gauntlett and how ideas are always changing, this can also include with the idea of masculinity meaning that after a certain amount of time, the idea of masculinity becomes susceptible to change. 4) Men;s Health encourages its readers to be active consumers and are considered to be a profitable target. This can be proved by men being interested in fashion and personal products which was proved by the Euromonitor conducting research which stated  that “the global market for male grooming prod...